The bells are rung by visiting and Scottish bellringers throughout the year, although less often in the winter. During a ringing session, which may be up to four hours long, it is possible to watch the ringers at work in the Ringing Chamber and see the bells swinging through 360° in the Bell Chamber. However the main benefit of visiting the tower when the bells are being rung is to hear their glorious tones ring out over Inveraray and Loch Fyne.

The excellent sound of the bells, combined with the unique location of the bell tower in such stunning scenery, means that visiting bands come from all over the UK to experience them. The Inveraray ringing festival is held every year at the end of July. This attracts not only ringers from the UK, many who come back year after year, but also from as far afield as Australia.